53 Year-Old Pittsburgh Pool & Hot Tub Company Continues Retail Growth with New Store

Coming soon in March 2020, Valley Pool & Spa will be entering the continuously growing Robinson Township market with their 7th store location.

PITTSBURGH, Jan 21, 2020 – Retail isn’t dead when it comes to Pittsburgh’s own Valley Pool & Spa. While some retailers are downsizing, specialty retail continues to find a place, especially when it’s tied to experiences. That is what’s driving the continued success and growth at Valley Pool & Spa, an operating division of Phoenix-based Leslie’s Poolmart Inc. The new Robinson Township store will raise the bar by expanding the in-store experiences that customers have known to love Valley for, as this store will be 50% larger than the other locations.

Valley has been an award winning staple in Pittsburgh and within the pool & spa industry since 1967, with the original location still operating and thriving on Route 30 in North Versailles. Corinne Kraft purchased the business from her grandparents in 1987, and continues to oversee and lead Valley to this day as Senior Vice President. The team of passionate, well educated employees is what gives Valley the edge of continued growth, allowing the business to expand for its loyal customer base. Valley will now expand to over 60 full-time employees.

“Our employees are real experts in the field and we love to share our knowledge with pool & spa owners.” says Eric Cassidy, VP of Sales & Operations for Valley. “The new Robinson Twp store will allow us to enter a portion of the Pittsburgh area that our customers have wanted us to be in for years, so we hope this brings joy to a lot of current, as well as future pool & spa owners” says Cassidy. “Our team can’t wait to meet new faces and help them with their pool or spa ownership.”

Along with the new store brings the launch of Swim Spas and expansion of the exclusive BestLife Hot Tubs line. “Although aboveground pools, water treatment products, and pool supplies are the core of our business, we’re really excited to continue focusing on the growth of health and wellness products like our hot tubs and swim spas” says Cassidy. “These products pull families together for quality time, as well as help them achieve better health.”

Valley is a partner of many local organizations in the areas they serve; from youth sports teams, to law enforcement, to birthday parties for kids via Beverly’s Birthdays. “I’m ecstatic to get to work on supporting local groups within the Robinson Twp community” says Kristin Poppa-Rosel, Marketing Director for Valley. “We work hard to ensure Valley gives back as much as we can…which is our way to show thanks to our customers and communities.” says Poppa-Rosel.

The new Valley Pool & Spa Robinson store will be located in the Robinson Court shopping center at 6520 Steubenville Pike and is currently set to open in early March. Employment opportunities can be found at Follow Valley Pool & Spa on their various social media channels to keep up to date on the new location, get tips and help for your pool or spa, and receive great deals on new & popular products.


About Valley Pool & Spa

Valley Pool & Spa, with it’s original store and offices in North Versailles, PA, also has locations in Monroeville, Greensburg, Charleroi, Washington, and the North Hills; with a distribution and eCommerce facility in Belle Vernon. Valley strives to improve the quality of life of every family we meet by providing a means of fun, relaxation, and togetherness. The highest level of support and customer service will be ongoing goals, with complete customer satisfaction as our ultimate goal. Valley stores are larger format than most pool supply retailers, where you will find thousands of items needed to make your pool & spa ownership easier, safer, and more fun! Valley utilizes high-tech water testing systems in store, which provides trusted water care guidance by our store team. Valley also has multiple in-house certified Service Technicians to provide at-home pool or spa repair, that’s only a phone call away. More info can be found at

Media Contact:
Eric Cassidy
VP of Sales & Operations
Phone: 412-824-3030
Email address:
(Preferred and fastest means of contact is email)